Full course description
Four Recorded Sessions:
Strategies for Social Media Use: Implications from Theory and Research
Presented By I Stacey J.T. Hust, Ph.D. & Jessica F. Willoughby, Ph.D.
Learning Objectives:
- Identify and discuss theories that can inform social media efforts
- Apply relevant research findings related to social media promotion efforts to your own work
- Understand the basics of theory-driven social media campaigns
Styling Your Social Brand Story
Presented By I Corrie Wilder, MA
Learning Objectives:
- Define and understand importance of a “social media style guide”
- Identify the basic components needed to create a style guide
- Identify and discuss brand personality (voice, tone)
- Develop a working outline for a social media style guide
Strategically Crafting Your Digital Campaign
Presented by I Rebecca Cooney, MA & Chelsea Newman, MA
Learning Objectives:
- Message design in public health awareness campaigns
- Identifying target audiences and appropriate social channels
- Tools and tactics to reach your audience
- Formulating a campaign plan
Engaging Your Audience & Evaluating Success
Presented By I Rebecca Cooney, MA & Chelsea Newman, MA
Learning Objectives:
- Best practices in execution (mediums, frequency, reach, etc.)
- Setting benchmarks to define success
- Metrics in health communication
- Optimizing for improved outcomes
Want to pay with an offline option? Please contact Anthony Gonzalez at gonzalez.667@osu.edu
We strive to host inclusive, accessible events that enable all individuals, including individuals with disabilities, to engage fully. If you require an accommodation such as live captioning or interpretation to participate in this event, please contact HECAOD at hecaod@osu.edu or call 614-292-5572.