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Utilizing Social Media logo- Bubbles with social media icons HECAOD - Social Media Learning Collaborative is a Course

HECAOD - Social Media Learning Collaborative

Started Jan 12, 2021

$100 Enroll

Full course description

Join us for this interactive and innovative learning collaborative experience, led by our partners at the Edward R. Murrow College of Communication at Washington State University. This workshop-based learning collaborative will provide you with the keys for creating an effective social media presence and campaigns. Each session will be conducted in a blended format, including webinars and open discussions. Registration will grant up to two individuals from your campus access to the course materials.


Four Recorded Sessions: 

Strategies for Social Media Use: Implications from Theory and Research 
Presented By I Stacey J.T. Hust, Ph.D. & Jessica F. Willoughby, Ph.D.

Learning Objectives: 

  • Identify and discuss theories that can inform social media efforts
  • Apply relevant research findings related to social media promotion efforts to your own work
  • Understand the basics of theory-driven social media campaigns

Styling Your Social Brand Story
Presented By I Corrie Wilder, MA

Learning Objectives: 

  • Define and understand importance of a “social media style guide”
  • Identify the basic components needed to create a style guide
  • Identify and discuss brand personality (voice, tone)
  • Develop a working outline for a social media style guide

Strategically Crafting Your Digital Campaign 
Presented by I Rebecca Cooney, MA & Chelsea Newman, MA

Learning Objectives: 

  • Message design in public health awareness campaigns
  • Identifying target audiences and appropriate social channels
  • Tools and tactics to reach your audience
  • Formulating a campaign plan 

Engaging Your Audience & Evaluating Success 
Presented By I Rebecca Cooney, MA & Chelsea Newman, MA

Learning Objectives:

  • Best practices in execution (mediums, frequency, reach, etc.)
  • Setting benchmarks to define success
  • Metrics in health communication
  • Optimizing for improved outcomes

Want to pay with an offline option? Please contact Anthony Gonzalez at

We strive to host inclusive, accessible events that enable all individuals, including individuals with disabilities, to engage fully. If you require an accommodation such as live captioning or interpretation to participate in this event, please contact HECAOD at or call 614-292-5572.